Applies to & priority
What a template applies to
Checked against the app on October 17, 2026
Target products with the plain-language rule builder: Match ALL or ANY of attribute, operator, and value conditions, watch a live match count, and schedule when a rule is active.
How it works
Each template can carry a rule that decides which products it applies to. The rule builder is a plain-language segment builder: you choose whether to Match ALL or Match ANY of a set of conditions, and each condition is an attribute, an operator, and a value.
An empty group matches every product, which is the always-match default. Add conditions to narrow it down.
A template's rule is on its Rules tab in the editor, under Applies to.
Attributes you can target
Press Select attribute in a condition to choose what it reads. The picker groups the attributes Adorn reads from your products, and you can search them:
- Catalog: Product type, Title, Product ID, Collection, Tags
- Pricing: Price, Compare-at price, Discount %, Is on sale, Sale state, Has a checkout discount, Checkout discount %, and the attributes that read a product's cost, such as Has a cost on file
- Availability: Availability, which is In stock, Out of stock, Preorder or Discontinued, then Inventory quantity, Stock is current and Days since back in stock
- Reviews: Review rating, Review count
- Custom Labels: Custom label 0, Custom label 1, Custom label 2, Custom label 3, Custom label 4
- Product data: Brand, Google product category, Product group, Size, Color
- Images: Image count, whether a product has a second, third or fourth image, and whether its image is served over https
- Context: Market, Currency
For a Shopify store, Product group reads Shopify product. The attributes that read a cost can't be picked until your products have costs, set in Settings, Sources & markets.
Operators
The operators offered depend on the attribute:
- is exactly, is not exactly, contains, doesn't contain and starts with, for words such as a title or a brand
- contains and doesn't contain, for a list such as Collection or Tags
- is, is not, is greater than, is at least, is less than and is at most, for numbers and prices
- is and is not, against a fixed choice, for Sale state and Availability
- is, set to true or false, for an attribute that is yes or no
The operator is exactly matches the whole value, capital letters included. For Google product category, starts with matches a whole branch of categories. Prices are typed the way your store shows them, with up to two decimal places.
Example rules
- Is on sale is true, to hit every product currently on sale
- Collection contains Summer, to hit any product in that collection
- Price is at least the amount you type, to hit a price band
- Google product category starts with Home & Garden > Decor, to hit a whole category subtree
Use Add condition to add another row, and Add group to nest a sub-group, so you can build a Match ALL rule that contains a Match ANY group and so on.
The live match count
As you edit, the line under the rule counts how many of your products it matches out of all of them, from your real catalog, with a few of those products pictured below it. That tells you which products a rule will hit before you publish it.
The same line says how many of those products use this template, because a template higher in What's live takes a product first. If the rule's schedule is not running at the moment, it says Outside its schedule right now.
Scheduling a rule
The schedule is off by default, so a rule reads as Always active. Turn it on to set an Active after and an Active before window, for example to run a sale design only during the sale. Outside its window the rule is inactive and its products fall through to the next match. Enter schedule times in your own time zone. Adorn saves them as exact moments, so a start time means the same moment for everyone on your team.