The Element lift tab

The Element lift tab

Element lift, in Insights, takes each multivariate test apart element by element, and shows which option of each element is leading on Meta over the last seven days.

Until a multivariate test has run long enough for each option to gather impressions, the tab says No element data yet. Set up a test on the Multivariate test tab.

Reading an element's options

Each test's card has a block for each element you are testing, with a row for each option. A row shows the option's click rate and return on ad spend, how its click rate compares with the element's average, marked slot avg, its impressions and spend, and whether the read is high confidence or low confidence.

The leading option of each element is marked lead. An option with too few impressions is marked low confidence and is never picked as the leader.

When one combination leads on every element and the daily check has confirmed it as a winner, a reviewer or owner sees Promote. Promote makes that combination the main image for every product in the template, and the test stops.

The figures show what each option got over the last seven days. They don't prove that an option caused the difference. The card also says when Adorn last checked your tests.