The Winners tab

The Winners tab

Winners, in Insights, lists your tests under Tests and winners, with where each one stands. Adorn checks each running test once a day, and a variant wins only when it gets clearly more clicks than Control and its return on ad spend is no worse.

Measuring needs a Meta ad account. Until one is chosen, a note at the top of the tab says so, and Choose an ad account opens Settings, Sources & markets.

Reading a test's row

Each row names the template, the variants tested against Control and how long ago the test started. The line under them says where the test stands:

• Before the first daily check, it says Not checked yet.
• While a test is measuring, it gives the date of the last check, the impressions on each side and why the result is not clear yet, such as too few impressions or too few days.
• When a variant has won, it gives the return on ad spend of each side, and a reviewer or owner sees Promote.
• After a promote, it says the variant is now the main image for every product in the template.
• If a check fails, it says so, and Adorn tries again the next day.

Promote asks you to confirm first. Yes, make it the main image makes the variant the main image for every product in the template as those products are drawn again, and the test stops. Only a reviewer or owner of your store can promote a winner.

Each side of a test covers different products, and Meta decides which products get shown. A template with few products may never reach a clear result.

• A/B tests