The Product spend tab

The Product spend tab

Product spend, in Insights, lists the products that spent money on Meta ads and sold nothing in the window you pick, and the design each one spent it on.

Pick the window with Last 7 days, Last 14 days or Last 30 days.

The list under Spent, and sold nothing ranks those products by how much each one spent, biggest first. A second list, Sold, but came back under target, holds the products that did sell but brought back less than they cost.

Reading a product's row

Each row names the product and shows how much it spent and how many times it was seen. Rows under the second list also show how many sold and how much came back, as a multiple of what was spent.

Design: names the design that took most of the product's spend, and Rule: names the rule that design belongs to. A product that ran more than one design at once lists them all.

Price less cost and Revenue less cost, at today's price sit on every row. A product with no cost on file says so on both lines.

Most spent and Least earned change the order of the products already listed, not your whole catalog. Least earned puts the products with the least revenue less cost first, and products with no cost on file last.

The line under the window buttons names the counting rule the figures were counted under. When the window was measured under more than one counting rule, buttons beside the window switch between them, and every figure moves with the one you press.

Under First-time and returning buyers, the tab splits the units your own orders sold between first-time buyers and returning ones, across the number of days it states. This needs a connected Shopify store.

• How Insights counts