Insights

The Segments tab

Checked against the app on October 17, 2026

Check each segment Adorn calculates for your store, its members and the figures that put them there.

The Segments tab

Segments, in Insights, shows each segment Adorn calculates for your store, with its members beside the figures that put them there, so you can check that a segment ranks what you meant.

Insights, Segments, with the Best sellers section marked.
The figures under the name show how the last run went.

A segment ranks your products on a basis you choose and keeps the top of the list, up to a number you pick.

Segments are off until an owner presses Turn on segments. That adds two starting segments, New arrivals and Highest price less cost, which are calculated so you can check them here and are added to no feed.

Reading a segment

Each segment's card is headed by the name Adorn gives it from what it ranks, its window and its cap, and You called it gives the name you chose. The figures under the name read:

  • Members against the cap: how many products are in the segment, out of the most it keeps.
  • Found in your catalog: how many of those members Adorn also holds as products.
  • Window achieved: how many days of figures the last run had, against the days it asked for.
  • Score at rank: the score of the last product in the segment, and the score of the next one below.
  • Churn per run: the share of members that changed from one run to the next, on average.
  • Second route: whether a second, separate calculation from the same run agrees with the members.

Under the figures, the card names the counting rule they were counted under and lists the members with their rank and score. Since the run before this one shows which products entered and left, and Where this segment published says where its members were sent.